By: Meihong Wang, Engineering Manager, and Yue Zhuo, Software Engineer
The goal of News Feed is to show you the stories that matter most to you. As part of our ongoing effort to improve News Feed, we asked people to rate their experience and tell us how we can improve the content they see when they check Facebook. One of the most significant findings from this work is that there are many times people don’t want to like, comment on, or share a post, but this does not mean it wasn’t meaningful to them. Werecently shared that we now take into account the amount of time people spend on a particular story relative to other content in their News Feed.
We have learned that certain actions people take on a video, such as choosing to turn on sound or making the video full screen, are good signs they wanted to see that video, even if they didn’t want to like it. Today, we want to share an update to News Feed ranking that takes into account these actions to help people see more of the videos they care about and fewer of the videos they don’t.
